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Target Market
1.4 million relocating military families are looking for housing!
Related Articles:
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Military members
Military by rank
Relocation example
Military Pay Chart
Military Housing Rates
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If you are interested in advertising with us, take a moment and get familiar with our target market and what we offer.
Target
Military
1.4 million active duty military members
Over 1 million guard and reserve
8 Million retirees
Families
1.9 million family members
Gender
Men 85%
Women 15%
Age group
18-25 47%
26-34 30%
35-49 22%
50+ 1%
Married - 54.7%
Income - Military pay plus all the benefits puts military families 18% higher than the average population. The average income is $54,000
Internet Availability - 92.8% have internet availability either at home, at work or both.
*Data from the Department of Defense 2003*
Relocation - The military has the largest number of relocations. Compared to corporate America 99.9% relocate, about 1/3 move every year! On average, a military assignment is 3 to 4 years with most higher ranking members moving every 2 years.
Advertising
Home Listings - As you can see, military families are always on the move and they need affordable, quality housing. If you have a home for sale or rent, advertise it on our site and start targeting military families.
Agent Memberships - As an agent on our site you are putting yourself in front of a target market that is constantly on the move. Let them meet you before they arrive and meet your competitors! Impress one service member and chances are he/she will tell many more. Everyone knows someone moving in or moving out. That is what is so great about military referral!
Web Stats
Our site visitors consist of a target audience, military families on the move. We average 55,000 targeted visitors per month with over 225,000 page views. This may not seem like much compared to the hundreds of thousands a medium size business would get, but remember our target market is small compared to corporate America. A smaller yet very specific market is better than a broad unrelated market. And the best part... 99.9% of our market relocates! What other industry can target an audience and know that 100% of them are potential customers?
How we advertise
We are an online business, we advertise online! We work hard to make sure our advertising campaigns are affective. But we do more than advertising, we have hired some of the best Internet Technology professionals to assist us with site development and deployment. Our team works hard to insure we achieve and maintain high search engine results through new and innovative techniques developed right here at Off-basehousing.com. Our site is revisited every 72 hours to insure all our pages including new home listings and agent profile pages are indexed and made available on the net.
We also submit news worthy information through one of the industries leading news outlets. This insures our news releases are sent to all Cable. T.V., news paper, online news centers and journalist. This draws maximum exposure to our exclusive services and home listings. |
